Goodbye popularity – Be Refined in the End Time

Common wisdom would have you believe that the larger your “posse” the better your message. This is a prime example of where common wisdom and truth diverge for Christians. Writers seek readers. Speakers seek an audience. Pastors seek congregants. Marketers seek to convert inquiries into sales. Television shows seek viewers. Websites seek visitors. The common wisdom of the world challenges you to shape your message to gain the most popularity.

“And you will be hated by all for My name’s sake. But he who endures to the end shall be saved.”  –  Mark 13:13

Tempted by Popularity

You cannot serve two masters. Your message will either be crafted to gather the most followers or it will be consistent with God’s Word which will lead to rejection by the worldly.

Last year I worked to increase traffic to both my personal website and the ministry site. Not surprisingly, the topics that attracted the most attention were the messages that did not highlight God. Faith is a popular topic; Jesus Christ is not. Personal improvement articles are widely read, but not articles about error and sin.

It wasn’t too long ago that I realized I was entering new territory. I was being asked to refine my message. The seduction of watching rising readership statistics needed to be resisted in favor of speaking God’s truth. The problem with God’s truth is that, by definition, beliefs to the contrary must be false. Making definitive statements about what is right and what is wrong is not a good plan if you seek popularity.

The heat of the refining fire increases in the End Time

Are you beginning to feel the heat? Whose approval do you seek? The messages coming out of different “centers of faith” are beginning to diverge. God is tightening the leash and refining the message in some while others are telling their audiences that love, brotherhood, faith, and good intentions will win the day. Perhaps these alone will win the day but they will not win any eternal prize.

The gap between the church of Jesus Christ and the world is widening. No matter how much you love someone, if the horse they ride and the horse you ride travel in opposite directions you simply cannot ride together for long.

The End Time is a time of separation and a time of choosing. There is one truth and only one source for that truth.

“But where are your gods that you have made for yourselves? Let them arise, If they can save you in the time of your trouble.”  –  Jeremiah 2:28

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More on this topic:

A Trinity in Transition




  1. Barb:

    I would rather have fewer readers of my blog, but readers who want the spiritual message I bring than a gazillion others on other topics. I’m never going to be rich or famous and that’s fine with me. That’s why I don’t spend money on promoting my blog. Let God bring me the readers He wants me to have and let me just do my best to uplift others.

    • Lynn:

      Barb, you are absolutely right! I have to keep reminding myself that getting the message correct is all that matters. And you may not be a gazillionaire, but you are rich in many ways. Thank you for everything.

  2. Roger Williams:

    Thanks for bringing the ‘popularity’ challenge, Lynn … If the people like it but God doesn’t, then goodbye people, hello God! What a blessing to come to that point, isn’t it? Praying for us all.


    • Lynn:

      This is something I wrestle with on a recurring basis, Roger. I cannot share a message if I don’t communicate with others. Yet – am I always striving to speak the correct message or one that garners readers? I admit sometimes it has been the latter. This is an interesting time…
      Keep praying!

  3. Darlene Shortridge:

    Very good message and oh so true! Glad I read this!

    • Lynn:

      Thanks for visiting, Darlene. Every day I have to go back to the well…

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